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LaLiga Tech is an end-to-end technology company that enables growth for the sports and entertainment industry through its digital ecosystem. Created by the joint venture between Globant and LaLiga, it is the only organisation that combines cutting-edge technology development with the experience of a leading sports competition.

We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All LaLiga Tech solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.

Our full range of services is as follows:

• Fan Activation: User journey and campaign services
• Maker: App, web and experience platform
• OTT platform
• Fantasy Gaming
• Smart Venues
• Mediacoach: Match data and video analysis
• Academy Manager
• Consultancy services
• Business Intelligence & Analytics
• Content Protection: Anti-piracy
• Brand Protection
• Tyche: Anti-match fixing
• Competition Apps
• Transfer Tracker

All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.

LaLiga Tech began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, LaLiga Tech has begun working with a broad range of leading sports and entertainment organisations. See our case studies.

Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.

LaLiga Tech solutions have been specifically for sports and entertainment and are adaptable to any competition. They have also been designed with modularity and scalability in mind, meaning that whether you are at the start of your digital transformation or already have a working system in place, we can customise our services around you. Everything we offer is fully whitelabeled and customisable to your business.

Get in touch with us and we´ll be happy to schedule a session to provide all the details you need.