Build a fan ecosystem around your digital assets
Fantasy Football app: an example of success
The fantasy football app has been a strategic pillar in the growth of LaLiga’s global fanbase.
By connecting users with the whole competition and enabling gamification, fans have built their awareness of LaLiga and increased their loyalty, generating data on popular clubs or players that can be used to support other campaigns. Combining digital assets such as native apps and specialised web pages allows clients to collect relevant information from the fan to offer more tailored products and services.
Our Apps & Web Platform has achieved: