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Frequently Asked Questions
What does LaLiga Tech do?
We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All LaLiga Tech solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.
How does LaLiga Tech’s service work?
All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.
What experience does LaLiga Tech have?
LaLiga Tech began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, LaLiga Tech has begun working with a broad range of leading sports and entertainment organisations. See our case studies.
How does LaLiga Tech help to create growth?
Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.
Latest LaLiga Tech news
17 August 2023
Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting
Using Microsoft Azure OpenAI Service, this joint effort between Globant, LaLiga Tech, and Microsoft will improve available sports data and enhance the experience for millions of fans all over the world. This collaboration, that started in football, will expand in other sports as basket, rugby and tennis in the next few months
8 August 2023
LaLiga Tech and Pushologies Unite to Elevate Fan Engagement through Personalized Automated Content-based Experiences
LaLiga Tech proudly announces a strategic partnership with Pushologies, a leading provider of content-based personalized app engagement solutions.
14 July 2023
LaLiga Tech Content Protection Services Works to Protect The Championships, Wimbledon from Piracy
Organiser of the prestigious Grand Slam tournament is receiving global monitoring services that identify, analyse and remove illegal broadcast of its matches
13 July 2023
Concept2 is beating brand counterfeiters with LaLiga Tech, leading to extended partnership
Global rowing machine company is removing hundreds of fake product offers that had been ripping off customers