New technology and consultancy service to help football clubs reclaim compensation payments for players trained in their academies.
Using technology and consultancy to uncover compensation payments owed to football clubs
A new source of revenue for your club
Transfer Tracker x Sevilla FC
Transfer Tracker has initially developed and been operated for the last two years by the data and legal department of Sevilla FC, where it forms part of an ambitious strategic innovation policy that has been implemented across both the sports and business areas of the club. Thanks to this system, Sevilla FC has identified more than 700 movements of players who had been developed within the club across 53 different competitions. As a result, Sevilla FC has reclaimed more than €1,000,000 in payments associated with the solidarity mechanism.
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Frequently Asked Questions
What does LaLiga Tech do?
We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All LaLiga Tech solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.
How does LaLiga Tech’s service work?
All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.
What experience does LaLiga Tech have?
LaLiga Tech began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, LaLiga Tech has begun working with a broad range of leading sports and entertainment organisations. See our case studies.
How does LaLiga Tech help to create growth?
Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.
Latest LaLiga Tech news
28 September 2022
Globant and LaLiga reach an agreement to create a global technology company to reinvent the Sports and Entertainment Industry
The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech leveraging Globant’s focus on the latest technologies and trends to transform sport and entertainment experiences around the globe.
12 December 2022
Football clubs can now recover millions in missing compensation payments through new Transfer Tracker service
The new offering from LaLiga Tech, developed alongside Sevilla FC, gives clubs a means to identify and claim compensation for transfers relating to players developed in their youth system
3 February 2023
Havas Sports & Entertainment, ANFP and LaLiga Tech Launch First Official Fantasy Football Game in Chile
The game will feature the telecommunications company Movistar Chile as main sponsor, naming the application 'Fantasy Movistar'