What is LaLiga Tech?
LaLiga Tech is an end-to-end technology company that enables growth for the sports and entertainment industry through its digital ecosystem. Created by the joint venture between Globant and LaLiga, it is the only organisation that combines cutting-edge technology development with the experience of a leading sports competition.
What does LaLiga Tech do?
We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All LaLiga Tech solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.
Pioneering Sports Technology Since 2014
LaLiga's technology commitment in 2014 marked a significant milestone in the sports industry, as it was the first organization to combine technology with sporting experience. Since then, this technological department, seed of what would become LaLiga Tech, has been at the forefront of digital innovation in sports, providing solutions that enhance fan engagement and improve the overall experience of LaLiga matches.
Expanding Its Digital Ecosystem
In 2021, LaLiga Tech expanded its reach by making its unique ecosystem available to the sports and entertainment industry. This move has created a unique offering in the market, with LaLiga Tech's expertise and experience being leveraged by other organizations to enhance their own digital capabilities.
Partnering with Globant
The joint venture between LaLiga and Globant in 2022 represents a significant step forward in LaLiga Tech's goal to become a global player in the sports and entertainment industry. With Globant's expertise in the latest technologies and trends, the joint venture has the potential to revolutionize sports and entertainment experiences worldwide. By leveraging cutting-edge technology, the joint venture aims to enhance fan engagement and create new and innovative experiences that will set LaLiga Tech apart in the global sports and entertainment landscape.
Ignite your fan engagement
Create 360° experiences, grow audiences and increase monetisation
Empower your sports teams
Improve performance with the best real-time data
Supercharge your organization
Bring digital transformation to your business and your assets
Frequently Asked Questions
How does LaLiga Tech’s service work?
All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.
What experience does LaLiga Tech have?
LaLiga Tech began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, LaLiga Tech has begun working with a broad range of leading sports and entertainment organisations. See our case studies.
How does LaLiga Tech help to create growth?
Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.
Are LaLiga Tech solutions applicable to my organisation?
LaLiga Tech solutions have been specifically for sports and entertainment and are adaptable to any competition. They have also been designed with modularity and scalability in mind, meaning that whether you are at the start of your digital transformation or already have a working system in place, we can customise our services around you. Everything we offer is fully whitelabeled and customisable to your business.
GET IN TOUCH
If you’re interested in any of our services or would like more information, send us a mail and we will respond to you directly.Contact us
Latest LaLiga Tech news
28 September 2022
Globant and LaLiga reach an agreement to create a global technology company to reinvent the Sports and Entertainment Industry
The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech leveraging Globant’s focus on the latest technologies and trends to transform sport and entertainment experiences around the globe.
12 December 2022
Football clubs can now recover millions in missing compensation payments through new Transfer Tracker service
The new offering from LaLiga Tech, developed alongside Sevilla FC, gives clubs a means to identify and claim compensation for transfers relating to players developed in their youth system
3 February 2023
Havas Sports & Entertainment, ANFP and LaLiga Tech Launch First Official Fantasy Football Game in Chile
The game will feature the telecommunications company Movistar Chile as main sponsor, naming the application 'Fantasy Movistar'